Our new sonic branding: ‘Song of Cathay’

We are excited to unveil our new sonic branding, Song of Cathay — an uplifting, inspirational and journey-like musical composition that moves you and your travellers forward in life.

Designed in partnership with sonic branding agency Sixième Son, the captivating soundtrack will be gradually introduced across various touchpoints in your customer experience, including Cathay Pacific lounges and onboard our aircraft. 

To celebrate the recent launch and our ongoing commitment to youth development, we collaborated with the Asian Youth Orchestra to bring Song of Cathay to life. 

Discover Song of Cathay and learn more about its creation process by visiting our website here.